PRIVACY NOTICE

Your privacy at Pulse Wellness UK

Last updated: 6 November 2026

I’m Matthew Skelton, trading as Pulse Wellness UK. I’m responsible for the personal information I use to run my massage practice. This notice explains what I collect, why I use it and your choices.

Information I collect

You provide your name, telephone number and email when booking. My intake form asks for date of birth, emergency-contact details and relationship, relevant medical conditions, medications, allergies, whether you are under a doctor’s care, and your treatment goals and preferences. It can also include the areas you want me to focus on and information about your daily activities. I keep appointment history, consent records and treatment notes. Booking and payment services may record transaction details and technical information such as IP addresses or electronic-signature records. Please tell your emergency contact that you have provided their details.

Why I use your information

• Appointments and services: to arrange your appointment, provide the service you request, manage vouchers and send service messages. The lawful basis is performance of a contract, or steps you ask me to take before entering one.
• Health information: to assess whether a session is suitable, plan it safely and record the care provided. This is special-category information. I seek your explicit consent for this processing, alongside the contract basis for providing the service. If you do not provide information needed for a safe session, I may be unable to proceed.
• Enquiries and emergency contacts: my legitimate interests are answering requests, running the practice and being able to contact someone if needed. In a serious emergency, vital interests may apply.
• Records and claims: legitimate interests in maintaining reliable records and establishing or defending legal claims; legal obligations where applicable. Where health records are necessary for legal claims, the relevant special-category condition is Article 9(2)(f).
• Optional marketing: only where you have opted in. You can withdraw that consent at any time. Booking or completing an intake form does not, by itself, sign you up to marketing.

Optional help formatting SOAP notes

I may use MassageHub’s optional AI feature to organise notes I have written into SOAP format: Subjective, Objective, Assessment and Plan. This is a formatting aid, not an automated assessment or treatment recommendation. I review the result and remain responsible for the final record.

In the text I provide, I refer to you as “the client” or “client”. I do not include your name, contact details or appointment information. The text can still describe symptoms, treatment and other health details; removing a name does not necessarily make it anonymous.

This feature uses Anthropic’s Claude through MassageHub. MassageHub states that the submitted text is not used to train AI models. I ask for a separate, optional consent before using this assistance with your treatment notes. You can decline, or withdraw permission for future use, without affecting your massage service.

Who receives information

I use MassageHub, operated by Impact CM Ltd, for bookings, intake and practice records. Its published notice describes Stripe for payments, Supabase for database and authentication, Resend and Twilio for service notifications, and Anthropic for optional AI features. MassageHub also describes optional calendar integrations and its own website measurement. I use email and WhatsApp to respond when you contact me there. Those services have their own privacy information. My website is hosted through OpenAI Sites on Cloudflare infrastructure, which processes technical information to deliver and secure it. Relevant information may also be shared with insurers, professional advisers or emergency services where necessary and lawful. I do not sell client information.

Storage and international processing

MassageHub states that its database is hosted in the EU. Its suppliers, including Anthropic for optional AI processing, and messaging, payment and hosting providers may process information outside the UK. Anthropic’s published commercial data-processing terms include standard contractual clauses and a UK Addendum for relevant international transfers. Details of MassageHub’s processing and suppliers are in its privacy policy; Anthropic’s terms are available in its legal centre. Contact me to request details or copies of the transfer arrangements relevant to your information.

How long I keep information

Treatment and associated intake records are kept for at least ten years from the date of treatment, following the FHT-published insurance requirement. For a client treated as a minor, the FHT wording provides for at least ten years after they reach adulthood. A longer period may apply where required by my insurance terms, an ongoing complaint or a legal claim. Records are reviewed for secure deletion when the applicable retention need ends.

Booking, consent and contact information linked to treatment is kept with the relevant record where needed. Other enquiries are kept only as long as needed to resolve them and deal with related follow-up, complaints or claims. Financial records are kept for applicable tax and accounting requirements. Marketing details are retained until you opt out or they are no longer needed; a minimal suppression record may be kept to respect an opt-out. MassageHub separately states that details entered into an unfinished booking are automatically deleted after 90 days.

This website and cookies

This website has no contact form, advertising pixels or session recordings. Selected public Google review excerpts appear directly on this site; no live review widget is embedded. The host may keep technical security and delivery logs.

Optional Google Analytics

If you accept analytics cookies, I use Google Analytics 4, provided by Google, to understand visits, traffic sources and clicks on booking, gift-voucher and contact links. Google’s script does not load and no analytics events are sent before you accept. Rejecting analytics or choosing to decide later does not affect booking or use of this site. My lawful basis for this optional measurement and its cookies is your consent. Advertising storage and advertising personalisation remain disabled.

Analytics receives a randomly generated browser identifier, basic device/browser information, page views, broad traffic-source information and the type and location of a link clicked. The implementation removes arbitrary URL queries and fragments, uses only approved campaign labels and does not send link addresses, names, email addresses, phone numbers, health information, intake answers or treatment notes. A booking or voucher click records an intention to visit MassageHub, not a completed booking or purchase. Google processes network information, including an IP address, to deliver its service; this is not a claim that analytics is anonymous. See how Google uses information from sites that use its services and Google’s privacy policy, including its international-processing information.

Cookies and storage

• pw_analytics_choice_v1: remembers your accepted or rejected cookie choice for 180 days. This preference cookie is necessary to honour your choice and contains no visitor identifier.
• _ga and _ga_*: Google Analytics cookies, set only after acceptance to distinguish browsers and sessions. This website requests a maximum lifetime of 180 days without extending it on each visit. Browser restrictions may shorten that time.
• pw_campaign_v1: after acceptance only, temporary session storage remembers approved campaign labels so a move to another page does not lose the source. It is ignored after 30 minutes and removed on rejection or withdrawal.

You can accept, reject or withdraw using . Withdrawal stops future analytics and removes this site’s accessible Google Analytics cookies and stored campaign labels; it does not undo information already processed by Google. You can also delete site cookies in your browser.

Bookings, vouchers and external services

Booking and gift-voucher buttons open MassageHub, where its separate privacy notice and cookie choices apply. Links may include non-personal campaign labels such as “christmas_2026” to help identify which promotion brought a visit. Incoming approved labels are passed on when a visitor follows a booking or voucher link; this does not require storing a campaign identifier before consent. WhatsApp and social links open their respective services. Do not put health or other sensitive information into campaign links.

Your rights

Depending on the circumstances, you can request access, correction, deletion, restriction or portability of your information. You can withdraw consent where it is used. You can object to processing based on legitimate interests, and you can object to direct marketing at any time. These rights are subject to legal conditions; for example, some treatment records may need to be retained for claims purposes. Contact me using the details above. I normally respond within one month, with any lawful extension explained where needed.

If you are unhappy with how I handle your information, please contact me. You can also complain to the Information Commissioner’s Office. I do not use solely automated decisions that have legal or similarly significant effects on you.